About Me

I grew up in a house amidst mangoes, cashew trees, bougainvillea bushes and rice fields in Southern India. As a child, I observed the cows meandering among the shops and I watched my father meditate every morning. He worked for the United Nations, which made for a very international youth. 

When I left India for the U.S. after high school, my goal was to become a company CEO. I earned a bachelor’s degree in business management from Indiana University and in computer and information science from Purdue.  I was poised for the American dream.

Eighteen years of technological leadership roles (operations, engineering, program management) later, the suffering and emotional exhaustion in corporate America hit me hard. I could feel the lack of authenticity, self-awareness and space. 

Conforming to a corporate communication style and a male-dominated culture was stifling. With more than a decade of meditative practice, and formal authenticity training from Naropa University, I realized that my own mindfulness helped me manage daily office life and actually improved my performance as a leader. 

Coming full circle back to the cultural simplicity of my roots, I knew I was called to help business leaders create space for a consciousness that sharpens their leadership of both people and organizations. That’s when I formed Deva Seed.  


I live in Genesee, CO with my husband Phil. Almond-milk splashed coffee and walking my Miniature Pinscher dogs Oliver and Oscar, is my morning ritual. I meditate often. I can’t parallel park to save my life. I immerse myself in the American culture I missed in my childhood by watching old TV shows like the Brady Bunch and Leave it To Beaver -- thanks to Phil!

Hello!  I am Rita Devassy, the founder of

Deva Seed. Our mission is to help create a new era of business leaders who believe that self-inquiry, generosity, and compassion are required hallmarks of an effective, successful leader.

​A Bit More About Me